One of Britain’s fastest-growing trade suppliers.
In the beginning…
Toolstation was established in 2003. Its first location, on Whiteladies Road, was a former petrol station in Clifton, Bristol. Hence the name “Toolstation”. This location is still one of our Bristol stores. Toolstation was designed from the outset to be truly multi-channel – with a catalogue, website and multiple sales counters, all offering the same products at the same price. In 2014, Toolstation became a wholly-owned subsidiary of the Travis Perkins Group and now has more than 540 stores nationwide.
2021... And beyond
As one of Britain’s fastest-growing suppliers to the trade, we have big ambitions for the future. We will keep on opening stores, so no matter where our customers are working, we’re always just a short drive away. It’s our mission to continue expanding our loyal customer base, by focussing on our reliability of service and stock availability. In addition, we’re constantly improving our online offering, giving our customers even more access to our products, and streamlining the process to save them time and money.
We came across VerifyMyAge after noticing you partner with eBay.”
How did you first hear about VerifyMyAge?
We came across VerifyMyAge after noticing you partner with eBay to provide age verification for sellers in their Tobacco and e-cigarette, and Alcohol categories. We also sell via the eBay platform.
What challenge did you face, which led to you contacting us?
We have a huge range of over 20,000 trade quality products from top brands and some of these need age verification checks as required by the Offensive Weapons Act. Our existing solution was manual in nature and left room for improvement within the customer journey. We also wanted to improve verification pass rates, order processing times, and decrease the number of refund requests which result in reduced revenue and leave customers without the products they need.
We were looking for a solution that provided our customers with the widest range of verification methods on the market.
Feedback from our customers it’s been very positive.
What key metrics have you seen improvement on since the first implementation?
From an early stage, we saw a reduction in order cancellations of age-restricted products by around 50%. The automated nature of the solution also allowed us to reposition the equivalent of 2.5 employees who were previously solely focused on processing manual age checks.
How have your customers found the experience using VerifyMyAge?
Where we’ve had feedback from our customers it’s been very positive, even more so when they compare the experience to the previous, more manual process. To be honest, though, we don’t receive a huge amount of feedback from our customers regarding age verification, which in itself can be viewed as a big positive!
Is there anything else we should know about?
Nothing specific other than that, based on our own experience, we would happily recommend VerifyMyAge to other businesses looking for a new or alternative age verification solution.
Get in touch.
Have questions? Let's chat.
We’re always on-hand to discuss age verification.